The California Poison Control System (CPCS), which is administered by the UCSF School of Pharmacy, has won the 2007 International Award of Excellence from the Medical Marketing Association and the Coalition for Healthcare Communicators. The award recognizes the CPCS's consumer marketing campaign Don't Guess. Be Sure. and is the most prestigious award for marketing and communications in the area of health care.

Full story

California Poison Control System Wins Medical Marketing Association Top Award [link defunct]

Related Business Wire News Five Ways to Protect your Child from Household Poisons