UCSF

California Poison Control System Wins Award for Marketing

The California Poison Control System (CPCS), which is administered by the UCSF School of Pharmacy, has won the 2007 International Award of Excellence from the Medical Marketing Association and the Coalition for Healthcare Communicators. The award recognizes the CPCS's consumer marketing campaign Don't Guess. Be Sure. and is the most prestigious award for marketing and communications in the area of health care.

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California Poison Control System Wins Medical Marketing Association Top Award


About the School: The UCSF School of Pharmacy is a premier graduate-level academic organization dedicated to improving health through precise therapeutics. It succeeds through innovative research, by educating PharmD health professional and PhD science students, and by caring for the therapeutics needs of patients while exploring innovative new models of patient care. The School was founded in 1872 as the first pharmacy school in the American West. It is an integral part of UC San Francisco, a leading university dedicated to promoting health worldwide.