School of Pharmacy Web Standards
This section describes standards for School of Pharmacy websites. For each standard, we describe the standard, the rationale, and how to implement it.
Template Standards
These standards relate to either graphic or text elements that appear on every page as party of your template design.
- UCSF Banner
Your site includes the UCSF banner. - Contact link
Every page in your site includes a link at the bottom of the page to contact the content owner. - Home page titles
Every home page in your site is titled according to our specification. - Other page titles
Every other page in your site is titled according to our specification. - Favicon
Every page in your site specifies our favicon.
Content Standards
These standards explain the necessary content and structure in various sections of your website.
- Homepage content requirements
The homepage consists of condensed 'About' information, mainly for first-time visitors, as well as news and announcements that have value for returning visitors and show the School or department as a dynamic, happening place. - Shared Content Architecture
Every site has a shared structure and vocabulary which organizes its information in a way that is comparable to it's sister and parent sites. Note: The content sections that follow are part of this structure and are listed in navigation order. - 'About the Department/School' section
Every site has an 'About the School' or 'About the Department' link in its primary navigation that includes a landing page with secondary links. - 'Education' section
Every site has an education link in its primary navigation that includes a landing page with secondary links to specific educational programs. - 'Research' section
Every site has a research link in its primary navigation that includes a landing page with secondary links. - 'People' section
Every site has a people link in its primary navigation that includes a landing page with secondary links. - 'News & Annoucements' section
Every site will present news (and announcements) in its primary navigation with secondary links. - 'Enabling Technologies & Services' section
Every site has an enabling technologies & services link in its primary navigation.
Compliance
To review which sites are in compliance and which need work:
Why have standards?
The School wants its websites to be consistent, reliable, efficient, and coordinated. For example:
- When one website in the School differs significantly in some way from another website in the School, visitors can have jarring, unpleasant experiences.
- When websites in the School are not checked frequently for broken links, they begin to be unreliable and untrustworthy.
- When web pages could be managed in a more efficent manner than we are doing now, we should work to improve our efficiency.
- Messages such as news of someone receiving an award could appear on all the websites related to that person in a coordinated manner.
The goal is to improve the quality and consistency of our websites.
Participating websites
The working group is currently focusing on the following websites:
- School of Pharmacy
- Schools of Pharmacy and Medicine, Department of Bioengineering and Therapeutic Sciences
- School of Pharmacy, Department of Clinical Pharmacy
- School of Pharmacy, Department of Pharmaceutical Chemistry
Other School sites will be asked to participate in the future.
Standards committee
The standards are set by the Web Communicators Working Group, which is currently composed of web owners and web workers from each of the School's 3 departments as well as the Dean's Office communications team.

