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School of Pharmacy

UCSF School of Pharmacy

Fonts

All font families, sizes, leading, and other characteristics are set by the stylesheets. Do not override them. The stylesheets have been carefully customized for each of the most popular Web browsers on Mac OS and Windows. We use scalable fonts only -- no fixed point sizes.

Italics and Emphasis

In situations requiring italics, use the em tag:

This code...

Produces this result...

<p>
Use the <code>em</code> tag wherever you need <em>emphasis</em>.
</p>

Use the em tag wherever you need emphasis.

em tags typically produce italics, but since italic text is hard to read on-screen, particularly at small font sizes, our site renders em tags as bold text in a cobalt blue color -- no italics.

Bold and Strong

In situations requiring boldface, use the strong tag:

This code...

Produces this result...

<p>
Use the <code>strong</code> tag to set bold for <strong>stronger emphasis</strong>.
</p>

Use the strong tag to set bold for stronger emphasis.

Avoid setting an entire sentence or more than one sentence using em or strong. Use Boxes instead.

Go To: Text or Visual Design or Style Guide