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Navigation Design
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Go To Links

Links that appear at the end of a page's content but before the footer consist of the most likely places a visitor might go after having read the page. We call these navigation elements Go To links.

Nearly all pages should have Go To links. Anticipate where your visitors might want to go at the end of each page, and include your own Go To links following the code example below. (Our templates do not automatically provide Go To links because they are largely dependent upon your page's content and where you expect your visitors to go next.)

<p class="goto">
<strong>Go To</strong>: <a href="../">Navigation Design</a> or <a href="../../">Style Guide</a>
</p>

Go To: Navigation Design or Style Guide

Go To links are usually labeled with a preceding "Go To:", but in a series of pages you can alternately use a label such as "Next Page:" or "Next Step:".

<p class="goto">
<strong>Next Step</strong>: <a href="/pharmd/admissions/steps/2/">The Application</a>
</p>

Next Step: The Application

Examples

See the Go To links at the ends of the pages at State of the School Address and Step 1: Admission Requirements.

Avoid "Previous Page" or "Previous Step"

Avoid using "Previous Page" or "Previous Step" as a Go To link because:

  1. The need to go to the previous page in a series of pages is far less common than the need to go to the next page.
  2. Putting a Previous Page link right next to a Next Page link significantly increases the chances that the visitor will click the wrong one accidentally.
  3. Visitors can always use the Back button, which is already very familiar to them.

Go To: Navigation Design or Style Guide