Use straight-up-and-down single and double quotation marks -- do not use curly quotes.
INCORRECT: “This wasn’t the outcome I expected,” she said.
CORRECT: "This wasn't the outcome I expected," she said.
For large block quotes, use the blockquote tag.
Don't use the q tag -- we need to wait for better browser support and for visitors to upgrade to these newer browsers.
Go To: Usage Details or Content Style or Style Guide